Utorak, Septembar 16, 2008
Increase the your web site traffic
There are many techniques to increase your web site traffic. However, I will list a few techniques here:
Improve your search engine ranking. You can read The Importance of Top
Search Engine Ranking to get an idea why. Basically, you get more
traffic as your site get closer to the top (of any list including
search engine result page)
Add your site to directories. They are great way to build link popularity, as well as, get your site indexed in search engines.
Add your site to search engines (not needed if you already did above)
Advertise your site through other means
Etc.
Increase the Click Through Rate
There are many techniques, I will list a few here:
Make sure the ad is relevant. Although Google does most of this
(Google AdSense will show ad according to the keywords on your page),
you still have to optimize keywords and keyphrases on the your pages.
Make sure the ad is visible (many people develop ad/banner blindess), so pay attention to your Google AdSense ad:
placement - location of the ad on the page, i.e., top, bottom, side, integrated, etc.
layout - leaderboard, banner, tower, etc.
color scheme - standout color scheme, versus blend in color scheme.
Use channel and data gathered to experiment with the above combinations to optimize the click through rate.
